The local environment determines customers' needs in each car park. At shopping centres, customers normally park for a few to several hours, some times parts of the parking is given away for free. APCOA have several levers to ensure an optimal mix and management of such a parking location.
The goal for the parking area at a shopping center is somewhat different from other parking operations, as the relationship with the end customer is important. It is important to ensure the balance between profit goals from the client and the customer satisfaction needed to keep shopping at the center.
APCOA have years of experience with this balance. By analyzing the situation and optimalize the pieces in the puzzle, we can contribute with the right levels between price/customer satisfaction/parking behavior. The result is often a market regulated price supported by first class technology, free slots and clear communication with the end users. This helps the end customer to behave as needed and simultaneously keeping them happy.